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Waitrose launches ‘Little Treats’ scheme with free rewards for loyal buyers


If you’re a regular Waitrose shopper, there’s now another reason to swipe your loyalty card.

The supermarket has rolled out a new rewards system called ‘Little Treats’, giving MyWaitrose members free products and discounts every month.

My Waitrose Little Treats

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It’s being described as Waitrose’s biggest giveaway since it brought back free coffee earlier this year — and it’s completely free to take part.

How ‘Little Treats’ works

Once you’ve signed up to MyWaitroseyou’ll find a ‘Little Treats tracker’ in your online account or app. This keeps track of how much you spend in a month and unlocks rewards along the way.

Here’s how it breaks down:

Spend £50 in a month and get your first treat

Spend £100 and unlock another

Spend £250 and grab a third

Each month, the tracker resets, so loyal shoppers can earn new treats throughout the year.

The perks can vary, but they include free Waitrose products, discount vouchers, or money off your total shop. Waitrose says it’s their way of saying thank you to customers who keep coming back.

Extra perks for MyWaitrose members

‘Little Treats’ joins a line-up of existing MyWaitrose benefits, including:

Free hot drinks when you shop

20% off selected items at the service counter

The monthly Waitrose Food magazine, full of recipes and ideas

Regular personalised offers tailored to your spending habits

Altogether, there are now 10 different perks for members, all free to access once you’ve signed up.

Why Waitrose is doing this

Supermarkets are all fighting for loyalty right now, and Waitrose is clearly trying to reward regular shoppers who might otherwise head elsewhere.

Even if Waitrose isn’t your main supermarket, there’s no harm in signing up to MyWaitrose if you pop in for the odd top-up shop or coffee. It’s one of the few loyalty schemes that doesn’t require you to spend a fortune to get something back.

Skint Dad says: “You don’t have to be a Waitrose regular to benefit. If you shop smart — buying what’s on offer or using a voucher here and there — you can still pocket a few freebies each month. Free is free, no matter where you shop.”

How to sign up

It’s free to join MyWaitrose. Just register online or through the Waitrose app, add your digital card, and you’ll start collecting perks automatically.

If you already have an account, check the app — your ‘Little Treats tracker’ should already be live.

Final thought

Free rewards aren’t life-changing, but small savings do add up, especially when the weekly food shop keeps getting pricier.

Little Treats is a small gesture that gives shoppers a bit back, whether that’s a free bunch of flowers, a pizza for tea, or a few quid off your next trolley.

Ricky WillisRicky Willis

Ricky Willis is the original Skint Dad. A money-making enthusiast, father, and husband to Naomi. He is always looking for unique ways to earn a little extra.

Ricky WillisRicky WillisLatest posts by Ricky Willis (see all)



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