Edgar Cervantes / Android Authority
TL;DR
YouTube has released its top trending lists for 2024.
The roundup includes the top songs, creators, and topics from the year.
YouTube Trending is a data-driven report that replaced YouTube Rewind in 2020.
YouTube has released its Global Culture & Trends Report for 2024giving us a detailed look at trending topics, top creators, and top songs of the year from across the globe. YouTube Trending replaced YouTube Rewind in 2020. Unlike Rewind’s annual montages, which were often criticized by people for being out of touch, the YouTube Trending reports focus on global and regional community trends based on YouTube data.
YouTube Trending 2024: Global highlights
This year’s YouTube Trending report emphasizes the rise of “digital franchises” — content that’s made by independent creators and adopted by online communities. This content, YouTube says, is becoming part of the larger pop culture phenomena, like animated series The Amazing Digital Circus and Roblox’s viral Dress to Impress game.
Besides creator-led videos, YouTube Shorts played a significant role in propelling music trends, with creators repurposing songs into relatable content.
The Paris 2024 Olympics was also super popular with YouTubers, appearing in the trending topics list for 10 of the 12 countries considered in this report.
YouTube also highlights podcasts like Club Shay Shay and games like Five Nights at Freddy’s, Minecraft, and Iron Lung as some of the top cultural influences on YouTubers and creators in 2024.
Top YouTube trends from 2024 – United States
“Kendrick Lamar’s Not Like Us” was the top song of 2024 on YouTube, while “Tommy Richman’s Million Dollar Baby” was the top song this year on YouTube Shorts.
The most trending topic on YouTube for 2024 was, unsurprisingly, the 2024 United States presidential election. Meanwhile, Mr Beast once again grabbed the top YouTube creator spot for the third year in a row.
Below are the complete lists of top YouTube trends for 2024.
Trending Topics
2024 United States presidential election
Kendrick Lamar
Sean Combs Scandal
Jujutsu Kaisen
Amazing Digital Circus
Hazbin Hotel
Dress to Impress
Deadpool & Wolverine
Sabrina Carpenter
Helldivers 2
Top Creators
MrBeast
Stokes Twins
UR · Cristiano
CaseOh
Zack D. Films
Nick DiGiovanni
Jordan Matter
Mark Rober
The Trench Family
Camilla Araujo
Top Songs
Kendrick Lamar – Not Like Us
Teddy Swims – Lose Control
Benson Boone – Beautiful Things
Shaboozey – A Bar Song (Tipsy)
GloRilla, Megan Thee Stallion – Wanna Be
Tommy Richman – MILLION DOLLAR BABY
Luis R Conriquez, Netón Vega – Si No Quieres No
Xavi – La Diabla
Future, Metro Boomin, Kendrick Lamar – Like
That
Post Malone – I Had Some Help (feat. Morgan
Wallen)
Top Songs on Shorts
Tommy Richman – MILLION DOLLAR BABY
Lay Bankz – Tell Ur Girlfriend
prodbycpkshawn – Pop like this Pt. 2 (Slowed)
Odetari – KEEP UP
Bobby Caldwell – What You Won’t Do for Love
фрози, Joyful – Bounce (I Just Wanna Dance)
Eternxlkz – SLAY!
Megan Thee Stallion – Mamushi (feat. Yuki Chiba)
Surf Curse – Disco
Steve Lacy – Static
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