Our ambition is to empower every employee with a Copilot and transform every business process with agents. We’re announcing two new agents that apply this ambition to sales—the revenue engine for every business—and can be used right in the flow of work.
Our ambition is to empower every employee with a Copilot and transform every business process with agents. Today, we’re announcing two new agents that apply this ambition to sales—the revenue engine for every business—that can be used right in the flow of work:
Sales Agent turns contacts into qualified leads, letting your reps close the biggest deals while the agent ensures that no lead is left behind. It can work autonomously around the clock to grow your pipeline—researching leads, setting up meetings, and reaching out to customers. For some low-impact leads, it can even complete a sale. The agent draws on your CRM, company data like price sheets, and the web—along with Microsoft 365 data such as emails and meetings—to personalize every response.
Sales Chat helps accelerate the sales cycle, from getting up to speed on new accounts to preparing for customer meetings. It gives sales reps actionable takeaways from CRM data, pitch decks, meetings, emails, and the web—so they can spend less time digging and more time selling. All it takes is a simple, natural language prompt like “give me a list of deals that are at risk of falling through,” “what should I know going into tomorrow’s meeting with this customer?” or “help me create a plan to close this deal.”
These agents can be accessed in both Microsoft 365 Copilot and Microsoft 365 Copilot Chat. They connect to both Microsoft Dynamics 365 and Salesforce, so sales reps can nurture and close deals without even opening their CRM. And they can be fine-tuned to connect to all your business data, ensuring accurate, actionable responses. Both agents will be available in public preview in May.
Companies of all sizes are going big with Copilot and agents
Nearly 70% of Fortune 500 companies use Copilot, and in the last quarter alone, organizations built more than 400,000 custom agents in Microsoft Copilot Studio. Today, on WorkLabwe’re sharing stories from 31 companies across industries—from The Estée Lauder Companies to Newman’s Own to Holland America Line—using Copilot and agents to optimize costs, grow revenue, and transform their business. Vodafone projects to double or triple the number of requests for proposals its sales team can respond to each week. And Campari Group is cutting marketing campaign copy costs by 18%.
“We’ve seen tremendous growth since migrating from Salesforce to Dynamics 365 Sales. Our sales organization has experienced an increase of 133% year-over-year revenue per head with 111% year-over-year growth overall. When we layered on Microsoft 365 Copilot, sellers realized 30 minutes of time saved per day, while pipeline generation has increased by 20%.”
–Richard Thompson, CEO, ANS
New Microsoft AI Accelerator for Sales program
To help more customers accelerate their AI transformation, we’re also excited to announce Microsoft AI Accelerator for Sales. This exclusive offering includes access to AI experts at Microsoft to help customers migrate from legacy CRM systems and aid with seller adoption, plus fine-tuning to personalize the output of agents to meet your unique business needs. Participating organizations will have access to AI Accelerator for Sales beginning April 1. Contact your Microsoft representative to learn more.
Agents of Change
Forward-thinking companies are driving ROI with Copilot and agents, and illuminating the path ahead for every organization.
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