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Studio house owners share the sweetness and ease of dancing plus


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Studio owners are swamped, to say the very least. Endless scheduling and planning, thinking months ahead, dealing with parents, and making their students happy with an invaluable studio experience. So anything that comes along to make life easier? Yes, please!

Só Dança Plus, the no-cost service that partners with local dance stores and offers exclusive discounts on your students’ uniforms, is just what your studio needs when planning ahead for the fall…which will be here sooner than we know it!

Studio owners can set up their Só Dança+ page in as little as one day, with a studio logo and class levels/uniform. Once set-up is complete, orders can be placed in bulk or individually by your dancers’ parents.

To hear more about this seamless, convenient service, we reached out to a couple studio directors who have been using Só Dança+ this year. Read on!

When and why did you start using Só Dança Plus?

Adiarys Almeida, Principal International Guest Artist and Assistant Director of Hollywood Ballet Academy (HBA)

Photo courtesy of Hollywood Ballet Academy.

“This season 2024-2025, we officially partnered with Só Dança. A dream we’ve had since the very beginning! When we opened HBA three years ago, life was a whirlwind. We were learning so much, building from the ground up, and pouring everything we had into our students and school. Partnering with Só Dança was always on our list, but we knew we had to grow into it. We admired the quality of their dancewear, but what truly sets them apart is who they are – a local Florida-based company, Latin like us, and made up of the kindest people. Special shoutout to our dear friend Casey Franklin, who used to work with Só Dança and helped us every step of the way in getting set up. We’re also grateful for the connection, support and shared love for this art. Here’s to more growth, collaboration, and dancing in style!”

Liza Schnitzer, Owner of Dansations Dance Studio, Western New York

“We started using Só Dança+ in September of 2024. We were introduced to Só Dança+ at a dance teacher training expo in Toronto in the summer of 2024, and we were very impressed with the ease of their online store and started a partnership with them in the following weeks.”

So Dance Plus

How has this service made things easier – for you as a studio owner, for your teachers, for your dancers and for your dance parents?

Schnitzer

“The service has made things much easier for our staff and for our clients. Teachers can easily communicate what dance supplies each class needs by forming an online store for each class subject. Parents go right to our studio’s website and can open the online store to view everything they need for class, including shoes, tights, leotards, etc. All items are shipped directly to the client’s home, and all size returns are simple and easy, handled between Só Dança and the client directly.”

Almeida

“We now have a dedicated HBA link through Só Dança with all the items our students need – from leotard uniforms, skirts, tights, soft ballet shoes, character shoes and accessories – all in one place. Pointe shoes are the only exception, since everyone wears something different and prefers to get professionally fitted at a local store. But everything else? No need to drive around; it’s all online and ready to go!

As a teacher, it’s truly beautiful to see the dancers in uniform. It creates such a clean, professional look and gives a strong, unified image of who we are at HBA. It’s a small detail that makes a big difference in how we present ourselves as a school and as artists.”

What is your favorite thing about Só Dança+?

Schnitzer

“We love the jazz and ballet shoes, as well as the tights. We were able to set up a specific page for recital tights, so our clients can click the link we send them and purchase the correct tights for recital day!”

Photo courtesy of Hollywood Ballet Academy.Photo courtesy of Hollywood Ballet Academy.

Almeida

“They are so professional, organized and supportive of their clients.”

What would you say to studio owners who are considering being a part of the Só Dança+ program?

Schnitzer

“I would say to be very clear in your communication with Só Dança reps. They are very attentive and will do their best to make sure all your needs are met. It can be intimidating to set up the store in the first place, but once it is set up, it is very easy!”

Almeida

“Go for it! You won’t be disappointed. We love our Só Dança family! Thank you for working with us and for the endless love and support.”

To Learn More About only Plus Dance, Visit weknowdance.com/pages/studio-sign-up.

By Laura Di Orio of Dance Informa.

ADEIRYS ALMEIDA, Advice for Dance Studio Owners, Casey Franklin, Dance Studio Owner, Dance Studio Owner Resources, Dance Studio Owners, Dance Studios, DanceWear, Dancewear Brand, Dances Dance Studio, HBA, Hollywood Ballet Academy, Liza Schnitzer, Resources for Dance Studio Owners, Resources for Dance Teachers, Resources for Studio Owners, Just Dance, Just DanceWear Dance, Just Dance Plus, Just Dance+, Studio Owners





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