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The Obtain: How AI is altering web search, and the way forward for privateness within the US


Every day, we are tracked hundreds or even thousands of times across the digital world. All of this is collected, packaged together with other details, and used to create highly personalized profiles that are then shared or sold, often without our explicit knowledge or consent.

A consensus is growing that Americans need better privacy protections—and that the best way to deliver them would be for Congress to pass comprehensive federal privacy legislation.

So what can Americans expect for their personal data in 2025? We spoke to privacy experts and advocates about what’s on their mind regarding how our digital data might be traded or protected moving forward. Read the full story.

—Eileen Guo

This piece is part of MIT Technology Review’s What’s Next series, looking across industries, trends, and technologies to give you a first look at the future. You can read the rest of them here.

How optimistic are you about AI’s future?

The start of a new year, and maybe especially this one, feels like a good time for a gut check: How optimistic are you feeling about the future of technology?

Our annual list of 10 Breakthrough Technologies, published on Friday, might help you decide. Artificial intelligence powers four of the breakthroughs featured on the list, and I expect your feelings about them will vary widely. Read the full story.

—James O’Donnell



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