Vention expands robotics market to 2,200+ elements

Vention said it’s doubled the number of partners offering automation and manufacturing components in its marketplace. | Source: Vention

Vention upgraded its online marketplace with an expanded catalog and enhanced user experience. The company said this makes it simpler to find and integrate plug-and-play automation hardware on its platform.

“Vention Marketplace is already one of the most popular online automation stores, and today, we’re making it even better thanks to a growing number of well-known partners,” said Etienne Lacroix, Founder and CEO of Vention. “With this expansion and update, we’re making it easier than ever for businesses to find, purchase, and integrate compatible automation components quickly and efficiently.”

Products offered in Vention Marketplace are either designed and manufactured by Vention or curated and certified by the company for plug-and-play compatibility. The number of partners providing compatible components in the marketplace has recently doubled, with 200+ partner products now offered.

Launched in 2019, Vention Marketplace features 25 product categories. The company has also added new comparison tools, navigation enhancements, and more transparent pricing and shipping times.

The Montreal, Canada-based company said it enables businesses of all sizes to adopt automation. This allows these companies to boost productivity, cut costs, and drive scalable growth. Vention said it has over 4,000 customers across five continents.

Vention aims to simplify automation

Vention said all products offered in its marketplace are also available in its free, drag-and-drop MachineBuilder software. Here, users can design a digital twin, program and test its functionality, order, and deploy a system. In 2024, the company said its users created more than 63,000 designs.

Buying automation components can be fairly challenging for manufacturers and their purchasing professionals. They need to evaluate compatibility and integrate parts into complex factory ecosystems. The company said it designed its marketplace to cut down on integration hassles with a plug-and-play ecosystem that increases success rates. It continues to certify components from automation partners for seamless compatibility with its increasingly popular hardware ecosystem.

The company made efforts in 2024 to bring automation to small and medium-sized manufacturers. In June, it partnered with NVIDIA to bring industrial automation to smaller manufacturers using NVIDIA’s artificial intelligence and accelerated computing to advance cloud robotics. The partners said they will use AI to create near-accurate digital twins significantly faster and more efficiently.

Later last year, it added ABB Robotics’ GoFa collaborative robot arms to its automation platform. The new partnership means Vention customers that purchase ABB’s GoFa cobots will benefit from integration between the company’s technology, from the design stage of robotic cells, up to their operations on a factory floor.