At MAI, we don’t just build AI tools, we care about how real people interact with them.
So as 2025 wraps up, we’ve gone headfirst into a mountain of de-identified data, searching for the quirks, surprises, and secret patterns that shape everyday life with Copilot. We’re finding out just how far it fits into people’s daily rhythms, and how human its uses have become: we often turn to AI for the things that matter most like our health. We analyzed a sample of 37.5 million conversations to find out how people actually use it out in the world.
(Note: our system doesn’t just de-identify conversations; it only extracts the summary of the conversation, from which we learn the topic and the intent, and maintains full privacy.)
From health tips that never sleep, to the differences between weekday and weekend usage, to February’s annual “how do I survive Valentine’s Day?” spike, our findings show that Copilot is way more than a tool: it’s a vital companion for life’s big and small moments. And if you’ve ever pondered philosophy at 2 a.m. or needed advice on everything from wellness to winning at life, you’re in good company. So has everybody else.
Our work shows that AI is all about people, a trusted advisor slotting effortlessly into your life and your day. It’s about your health, your work, your play, and your relationships. It meets you where you are.
Read all about it in our paper, but here are some of our takeaways.
1. Health Is Always on Our Minds—Especially on Mobile
No matter the day, month, or time, health-related topics dominate how people use Copilot on their mobile devices. Whether it’s tracking wellness, searching for health tips, or managing daily routines, our users consistently turn to Copilot for support in living healthier lives. This trend held steady throughout the year, showing just how central health is to our everyday digital habits. When it comes to mobile, with its intimacy and immediacy, nothing tops our health.
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