Red Bull turned one of the most coveted hangs at Coachella 2026 into a three-story playground, reopening its Red Bull Mirage destination directly across from the Quasar stage with DJ sets, cold drinks and a Nobu omakase pop-up upstairs.
First launched in 2025, the 20,000-square-foot multi-level structure returned as the energy drink giant’s flagship F&B and music destination inside the Empire Polo Club grounds. On the ground floor, Red Bull Mirage Club poured complimentary Red Bull mocktails during daily happy hours and debuted the brand-new Red Bull Summer Slushie, with residents DJ Edge Control and Frontside keeping the room locked in from afternoon through last call.
Credit: Images courtesy of Red Bull
A newly added Quasar viewing feed became the ground floor’s second main attraction, packing the space wall-to-wall for David Guetta’s Saturday takeover during Weekend 1. Guests caught the moment in real time when Guetta brought out Jennifer Lopez for the live debut of their new collab, ‘Save Me Tonight.’
That gave Mirage a prime view of the full Quasar run across both weekends, with sets from PAWSA, Fatboy Slim, Armin van Buuren b2b Adam Beyer and Sara Landry’s Blood Oath, plus a rare ‘Pardon My French’ takeover from DJ Snake that pulled in Flosstradamus, RL Grime, Knock2 and Madeon.
Upstairs, the upper viewing deck ran as the weekend’s most sought-after invite. Unlockable only through a text opt-in, the space ran a rotating cast of pop-ups from Tinashe, Murda Beatz, RØZ, Jessica Brankka and FIFI.
Meanwhile, surprise appearances from Rauw Alejandro, Olandria Carthen and others kept guests guessing about who might walk in next.
Credit: Image courtesy of Red Bull
Those looking to stretch the experience further could book Nobu omakase and table service on the same floors, a rare festival-grounds dining tier that gave Mirage a culinary footprint to match its musical one.
Coachella returns to the Empire Polo Club April 9–11 and April 16–18, 2027.
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